Industry Coverage icon

Make the Case for a Room-as-a-Platform Initiative

An industry strategic foresight trends report

Unlock a Free Sample

In-room technology brings guest satisfaction and operational efficiency, but there are still barriers to implementation:

  • An in-room technology initiative is not a CIO’s top priority.
  • The hotel must be selective in what projects to undertake, as the pandemic has affected the IT budget.
  • There is the concern that the technology selected for implementation won’t gain the expected ROI.
  • Executives and managed or franchised hotel owners are reluctant to invest in digital technology.

Our Advice

Critical Insight

Transform your in-room technology initiative into a room-as-a-platform strategy by analyzing the four driving trends that embrace the elements of a digital ecosystem and marketing platform, which in turn will create and enhance a seamless guest-centric experience.

Impact and Result

  • Identify: As a methodology, strategic foresight flows from identifying signals to clustering the signals together to form trends and uncover what is driving them to determine which strategic initiatives are most likely to lead to success on an industry level.
  • Prioritize: Further customize the scores to your hotel by tailoring the generalized weightings on an organization-specific level and determining the relevancy and timing for your hotel. By doing so, your hotel can determine which trend and technology to prioritize for your room-as-a-platform initiative.
  • Persuade: After establishing what trend and technology to prioritize, develop a minimum viable business case with the help of the trends report elements to make the case for stakeholders.
Unlock a Free Sample

Make the Case for a Room-as-a-Platform Initiative Research & Tools

Start here – read the Executive Brief

Learn about the four key trends that will help transform your in-room technology initiative into a room-as-a-platform strategy.

1. Consumer Adaptive

Learn about the Consumer Adaptive trend and the drivers encouraging this technology in the guestroom.

2. Contactless Service

Learn about the Contactless Service trend and the drivers encouraging this technology in the guestroom.

3. Digital Sustainability

Learn about the Digital Sustainability trend and the drivers encouraging this technology in the guestroom.

4. Wow! Guest Experiences

Learn about the Wow! Guest Experiences trend and the drivers encouraging this technology in the guestroom.

5. Activities

Funnel trends into technological opportunities by determining what technology your hotel should prioritize and how to persuade stakeholders for approval.

Unlock a Free Sample

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

An industry strategic foresight trends report

Talk to an Analyst

Our analyst calls are focused on helping our members use the research we produce, and our experts will guide you to successful project completion.

Book an Analyst Call on This Topic

You can start as early as tomorrow morning. Our analysts will explain the process during your first call.

Get Advice From a Subject Matter Expert

Each call will focus on explaining the material and helping you to plan your project, interpret and analyze the results of each project step, and set the direction for your next project step.


Monica Pagtalunan

Larry Fretz


  • Kyle Zwaagstra, Account Manager, Axxess Industries Inc.
  • Bryan Hammer, Vice President of IT, Belmond
  • Andy Hale, Vice President of Marketing, Monscierge
  • Jeff Fontenot, Vice President of Sales, Monscierge
  • Kal MacDonald, Director of Business Operations, Percipia
  • Michael Velasquez, Chief Executive Officer, Percipia
  • Hannah Walker, In-House Designer, Sinclair Holdings
  • Ted Maulucci, President, SmartONE Solutions
  • David Berger, Chief Executive Officer, Volara
  • 3 anonymous contributors
Visit our COVID-19 Resource Center and our Cost Management Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019